Category: Book promotion

Another Brick in the Wall of Voodoo: SFD

Published by Crawford on April 28, 2025

I’ve discovered something about finishing the first draft of a novel: nobody really gives a rip but the writer. Which is understandable. For starters, nobody’s going to get to read it. There are only a handful of people who read any of my pre-publication manuscripts. The rest of you aren’t missing anything, believe me.

Nevertheless, I was mighty glad to be done with the Shitty First Draft (SFD) of my next novel. For starters, I finished it in less than a year, which is an amazing record for me, since I am essentially very lazy, and it usually takes me a long time to write anything. I fully credit this relatively fast writing time to my participation last year in National Novel Writing Month, or NaNoWriMo. This was great, as it allowed me to add 66,000 words to the MS in 30 days – a word count that normally would have taken my five or six months to produce with my normal glacial pace.

I had been meaning to participate in NaNoWriMo for years, and was glad that I actually took the plunge and did it in 2024, because it was recently announced that NaNoWriMo has gone bankrupt. A sad and sorry end to a 25-year-old institution whose laudable goal was to get authors to put words on pages. So long, NaNoWriMo.

The upside is that I now have a new MS brick to edit. I didn’t get started on revising it right away, however. First, I went back and reread Fester, as this is a sequel. Good thing I did, too – I had forgotten a number of important details of the original story that have an impact on the new one. The biggest was my faulty recollection that Billy Snyder had gone to prison following the shenanigans of Fester, when in fact he had used his J. Edgar Hoover-esque collection of intel and political dirt to keep his butt out of lockup.

Overall, I’m pretty well pleased with how the SFD came out. Usually, the end of the MS is a little chaotic at first, due primarily to my pantsing style of writing. This time, however, things resolved themselves with a relatively low level of chaos as I tried to weave the disparate story lines together. Despite – or perhaps because of – the mad rush of NaNoWriMo, the S-level is relatively low in this SFD. I think that with one more draft, I wouldn’t be embarrassed to show this to an editor.

Hot New Item! Audiobooks!

This just happened recently – all of my books are now available as audio books. People have been asking after this for years, but I have demurred. Mainly, I didn’t have the time or the interest or the money. It can be expensive to produce an audio book – especially if the other formats don’t sell that well. Sometimes people ask, “Why don’t you narrate it yourself? You have a good voice.” I do indeed have a face made for radio, but these folks grossly underestimate how much time is involved in recording – and especially editing – an audio file. My rule of thumb is that it takes eight times as long to prepare a presentation such as this as the length of the presentation. That is to say, if the recorded audio book runs ten hours, it would require eighty hours to record and properly edit. That’s a lot of extra work to snag extra sales that would net me enough each month to perhaps buy a 2-pack of Hot Pockets. If they were on sale. So, no thanks.

However, Amazon has made it easy now. They have a computer-generated narration tool that sounds pretty decent, and only takes a few minutes to convert the text to an audio file. Best of all – it’s free! Of course, it involves AI – something that I have been loath to involve myself with, but this was just too good to pass up. I tried it out on Laughingstock and it sounded pretty good, so I pulled the trigger and created audio versions of all my books. See below for an example.

Buy now on Audible.com!

Sickness Now, the Hours Dread

Published by Crawford on September 28, 2024

Q: Why did Humpty Dumpty have a great fall?

A: To make up for a lousy summer.

-some kids’ magazine from the 70’s

Well, if I’m to follow in Mr. Dumpty’s footsteps, I’m due for an awesome fall – because this summer was, in fact, rather sucky.

July was okay, just hectic – but in August, things went downhill in a hurry. In early August I had stomach surgery, which is all well and good. At first, the recovery went great. They sent me home with a large bottle of opiated syrup, and that was just fine. However, about a week and a half after the surgery I got hit with a GI bug, and it cleaned my clock. I’ll spare you the gory details, but it was a strong and persistent bug that laid me quite low for five freakin’ weeks. It wasn’t just nasty, it was dag nasty.

I didn’t make a big deal of this on social media, partly because I don’t like sharing personal details online*. Also, I didn’t want to unduly worry my legion of insanely-devoted fans, at least until I felt I was out of the woods. I’m sure I spared many rendings of garments, not to mention much wailing and gnashing of teeth.

Naturally, my writing suffered. I did get some feedback expressing the expectation that I was doing wonderful writing during my recuperation. There are two reasons for this: initially, large bottle of opiated syrup; then, 24-7 vomit-o-rama. Neither is conducive to authorial motivation. Robert Louis Stevenson may have written wonders from his sick bed, but I was either giggling at the cracks in the ceiling or clutching my spasming belly and moaning piteously.

It was a bit of a chore to finally shake the rust of and get back down to writing the sequel to Fester. I managed to fake my way through a few writers’ groups with chapters I had already completed before the surgery. Soon enough, I had to get cranking again. It was tough at first, but pretty soon the thoughts began to outpace the fingers and the word count continued to ratchet up.

I’ve gotten to the point now where I’m developing new characters – or rather, they’re developing themselves. The characters from the original book have already revealed their personalities to me, but these three new Schmidts (Ronald, Ophelia and Thelma Louise) are just starting to become more than cardboard cutouts, which is always fascinating to experience. Of course, there’s plenty of fun in seeing what the old characters are up to. For example, Billy Snyder is working on a restoration project that is really batshit crazy.

Enough for now. I don’t want to give too much away – especially since it might all change by Draft 2. Suffice to say that I’m well on my way to recovery and cranking on the word count.

*I’m only sharing this info here because I’m pretty sure hardly anyone will read it.

Coming Soon (Sorta) and Other Miscellany

Published by Crawford on June 2, 2024

ITEM! It’s official! Work has begun on the sequel to Fester. Granted, it’s not a lot of work, and there is no title as of yet. As I am a pantser when it comes to writing, I don’t even have a clear idea of exactly what’s going to happen. There are a number of things I can share of which I am fairly certain:

The timeline of the new story is set 20 years after Fester, which puts it around 2014.
Martin Prieboy is still Chief Constable of Fester, but is struggling with the recent loss of his spouse.
Billy Snyder is out of prison and living in a secluded house in the hills, where he spends his time plotting revenge.
Michael “Bolly” Bollinger has taken over his dad’s automotive repair shop and is a respected local businessman -but his business is in trouble.
The Schmidt family now teeters on the brink of destruction, their huge mansion looming over the town of Fester like something really, really symbolic.
Cynthia Hoegenbloeven is still running around somewhere with the remnants of the money she ran off with. Presumably she has now gotten some clothes.

There are other characters who we probably won’t see: the Plummer family moved out of town shortly after the events of Fester, and haven’t been heard from, ditto Janie Simpson. Roscoe Dirkschneider has died in prison, and Randall “Cowboy Bob” Warnke never recovered from his injuries sustained at the hands of the parishioners of Calvary Lutheran. Of course, the Top Hat families are still around, although most of the characters from Fester have gone to that Great Country Club in the Sky.

That’s what I’ve got for now. I’ll keep you posted as the story develops, although it usually takes me several years to actually write, edit and publish these books. You patience will be rewarded.

ITEM! In the course of marketing Laughingstock, I had the fortune to encounter a new book promo site called Shepherd. It’s a fascinating premise: authors are asked to list their five favorite books related to a theme of their choosing – which is presumably related to one of their own books. Then they write a short review of those books.

The theme I chose was “hilarious high weirdness,” which is a fairly regular theme in my writing. This allowed my literary eclecticism to really stretch – it was a great deal of fun! Here are the books I chose:

Wilt by Tom Sharpe
Fear and Loathing in Las Vegas by Hunter S. Thompson
The Book of the SubGenius by the SubGenius Foundation
Noir by Christopher Moore
The Third Policeman by Flann O’Brien

My reviews can be found at THIS LINK. Give the page – and the whole site – a good going-over – it’s a lot of fun!

ITEM! There will be an eBook promo for Fester, starting this Wednesday, June 5, running through Sunday, June 9. For this time, the eBook version of Fester will be available for a measly $0.99. Of course, it’s still too early to promote the sequel (coming Summer 2027 if I really work at it), but I wanted to take another run at the Amazon Bestseller ranking as I did with Laughingstock. I’ve pretty much come to the conclusion that these promos are the best way to get people to read what I’ve written, and that investing heavily in advertising profits nobody but the advertising platform. We’ll see how it goes!

We’re (Almost) Number 1!

Published by Crawford on May 4, 2024

I almost called this post “We’re Number 2!” but decided that the wording was a little too ambiguous. I want to tell you of my adventures with a run at bestseller status.

Keep in mind that I’m referring to Amazon bestseller status. This is quite different from, say, New York Times bestseller status. To put it into an athletic context, getting your book on the NYT bestseller list is like winning a gold medal in the Olympics. Getting a book on the Amazon bestseller list is like beating a marginally athletic second-grader in a foot race. Sure, you might not make it, but it wouldn’t be that hard to achieve.

In retrospect, the second-grader gave me a run for the money.

The NYT has ten slots for fiction in its bestseller list, which is updated weekly. Amazon literally has thousands of slots – or categories – under which a book might be considered a bestseller, and these results are updated hourly. For Amazon Kindle, there are several thousand categories of fiction, and with updates 24 times a day, there are close to 100,000 opportunities to make a bestseller list every single day.

Of course, choosing a category is key to success here. One needs to choose a category that doesn’t have a lot of competition. However, the category also has to be relevant to the content of the book. If you list a book under a completely inappropriate category to boost your ranking, the Amazon Police will be banging on your door soon enough, or so it is said. However, I found an appropriate category (you get to choose three) called Humorous Dark Comedy that was a great fit for Laughingstock, and low-competition.

Back when Fester came out, I’d gotten my mitts on a document called the “Bestseller Launch Blueprint.” I was rushed at the time, and didn’t have the time or inclination to follow through on the instructions, which seemed a little hokey to me at the time.

After Fester was published, I spent a fair amount of time and effort attempting to promote the book, with not a lot to show for it. As Laughingstock was ramping up for publication. I had a little more time and a little more inclination to see what came of applying this formula.

The formula itself is pretty simple: wait a few weeks after publication, then drop the price of the eBook to $0.99 and advertise the hell out of it. There are a number of websites and services that have subscribers who are on the prod for cheap-as-free eBooks, and they will gallantly allow authors to pay to advertise their book specials. The 800-pound gorilla of these services is BookBub, which has a huge subscriber base and is definitely an important outlet for indie authors looking to get the word out about their books.

So I went all-in on BookBub and a number of other similar services, and scheduled an advertising blitz for two weeks after the book was published. I had followed all the steps in the Blueprint, and was ready to see what would happen.

Damned if it didn’t work! Sales shot up immediately, and it wasn’t long before Laughingstock had cracked the top ten in the Humorous Dark Comedy category. I was pretty chuffed when the book first landed at #7, although I was still several slots behind a book of Great Memes of 2023, by a “Mr. DANK DANK.”

In a day I had climbed even higher, and on the afternoon of the second day, I had reached #2 in the category. “Suck it, Mr. DANK DANK,” I told the wall. Surely, I would soon crack the number one spot and brag my ass off.

Then I took a look at the book occupying the #1 slot, and knew I was boned. The book was called Shorts, by Caimh McDonnell. A closer look showed that the book had been published on the same day I had launched my ad blitz. Further, a quick look at Goodreads indicated that Mr. McDonnell had upwards of thirty titles, each of which had thousands of 4- and 5-star ratings. There’s no way I could compete with a brand-new book from this author. The guy absolutely dominates the Humorous Dark fiction category for Kindle: of the top 50 books in that category, McDonnell’s books currently occupy 12 of those slots. (Mr. DANK DANK’s meme book is #50; Laughingstock is #129. DAMN YOU MR. DANK DANK!)

Well, it was a good run, and my takeaway is to check your competition’s publishing schedule before starting your launch This overall worked out well in that I sold more copies of Laughingstock in a week than I did for Fester in the three years since it was published! I will wait a month or two and try the same Formula with Fester to see if I can claim the top spot.

I think I can still claim bragging rights. I’ve a friend in publishing who considers making the Top 10 good enough to put “Amazon bestseller” on the resume. Plus, I had this little recognition of being the #1 New Release in Comedy. For about an hour, true – but I’ll take it! It’s a dog-eat-dog world in indie publishing, and you have to grab whatever accolades you can.

Laughingstock — Help me make another run at #1 – buy a copy today!

Countdown to Publication

Published by Crawford on March 24, 2024

Counting down now – just seven days until the release of Laughingstock. For once, I’m not spending the weekend re-reading a hard-copy proof, so I thought I’d give a quick update/preview.

For the last four weeks, I’d been following pretty much the same routine: receive a copy of the proof from KDP on Friday, spend Friday night, all of Saturday and Sunday morning reviewing the MS for issues, and entering the changes on Sunday afternoon. This would allow just enough time to order a new proof in time for it to arrive the following Friday.

Most of the changes were for clarity: avoiding repeated words or finding more elegant ways of expressing ideas. However, I did (and continue to) find plenty of typos. This chafed my ass worse than snowpants with the seat cut out, since I paid both an editor and a proofreader to review the text. They both totally phoned it in, and I will not be working with either again. The kicker is that the editor I’d really wanted to work with originally contacted me several weeks ago to let me know that she was freelancing again. So it goes…

I’ve been trying to front-load my promotional efforts more than I have in the past. I’ve been trying to get some advance readers to generate early reviews. I’ve used the traditional method of pestering friends, family members and my not-particularly-extensive email list to read and review Advance Reader Copies (ARCs).

I’ve also been using a service called BookSirens. This is a service that provides ARCs to readers for free, with the notion that they will leave reviews for the books they have read. It’s free for the readers, and fairly reasonable for authors. Setup fee is $10, and for each reader who downloads a copy, the author is charged $2. So, for $20 you could end up getting 10 reviews. Compare that to sending out hard copies and badgering your friends and family to actually read it and provide a review. So, far, I’ve gotten three four-star or higher reviews. A pretty good deal, overall.

I’m also getting ready for an Amazon advertising blitz – provided I have any money left over after the tax bill is due. I’m brushing off the painfully-won knowledge of this incredibly complex advertising platform to boost sales as soon as it’s available. Which, by the way, it will be on

Sunday, March 31 – Laughingstock Release Date!

I’m also thinking about a promotional “launch” a few weeks after the official publication date. I’ll be running promos on BookBub at least, and maybe one or two other platforms. (PRO TIP: I’ll be dropping the price of the Laughingstock ebook to $0.99 for about a week starting ~April 15.)

I’m sure there will be other frantic, last-minute, chicken-with-its-head-cut-off activity in the next week as well. I’ll be sure to let you know all about it soon! In the meantime, I’ve still tried to keep producing words with my serial Dungeon & Dragon – be sure to check it out.

Goin’ APE Over a New Title Release

Published by Crawford on March 13, 2024

Getting closer to the publication date for Laughingstock – March 31, so mark your calendars! At this point, I figured I had it knocked – the manuscript had been edited and proofread, the cover design approved, all the big pieces. I figured that by now, everything would be hunky-dory.

Nope.

For starters, I keep finding issues in the text. The photo above are the corrections for the seventh proof version. Granted that most of those post-its and flags are for minor “this could read better” tweaks, but there are typos as well. Some of them might have gone in after the proofreader had finished reviewing – but then again, they might not. As for the “this could read better” items, well, isn’t that what an editor is supposed to do?

Ah well, so be it. I guess there’s a vein of perfectionism in anyone who is creative. Even if they’re really lazy like me.

Another reason for my crabbiness is that (picayune edits aside), I am done with the fun part of being an APE, and now have to deal with the less pleasant aspects of self-publishing.

“APE” describes the three main roles that a self-published author has: author, publisher and entrepreneur. The author part is what it’s all about. It’s fun. It’s why we’re in it in the first place. The magic of world-creation, the joy of creating a character and seeing them do things you had no idea they were capable of – that’s cool. You write something that you think is cool and that you want to share with other people, in the hope that they can find enjoyment in it, too.

But before that can happen, you have to engage in the P and the E parts of the APE.

The publishing bit is complicated but formulaic. Once you’ve figured out the mechanics of the process, it’s relatively straightforward. At least I think so, but I have a technical education and so complicated (but repeatable) mechanisms aren’t too difficult for me. I can see how this would drive other people bonkers, though.

What really grabs me by the boo-boo is the E – entrepreneurship. In other words, SALES. I’ve bitched about this before, and will undoubtedly do so at great length after the 31st. I’m certain that there are people who despise the publishing aspect who are relatively OK with the sales schmoozing. (Note I don’t say they like it. I’ve never met a self-published author who really likes the sales part.)

As far as sales schmoozing goes, I’m terrible at it. I’m a self-important jerk with no patience. Here’s how a typical exchange goes (at least in my mind):

ME: I think you would benefit from this product or service, and should consider purchasing it.

POTENTIAL CUSTOMER: Well, I don’t know…

ME: Well screw you, ya blithering idiot!

So, no, not really good at sales – my SubGenius forbears would be disappointed. So be it. I’m going to have to suck it up and try it again. I’ve already started greasing the skids with advertising to be ready to roll when the 31st rolls around.

But enough of that for now – I have Proof #8 to review!

Literary Limbo & A New Story

Published by Crawford on December 11, 2023

As this challenging year draws to a close, I’ve found myself in a sort of literary limbo. I completed five (count ’em – FIVE!) drafts of the new novel Laughingstock. However, due to a variety of personal reasons, both good and bad, I was a little late out of the gate arranging for some pre-publication services: cover design and editing.

For the cover design, I wanted to go with Stuart Bache’s Books Covered, who did a good job on the redesign of the cover of Fester after I started having trouble with Amazon Ads’ protectors of morality and righteousness. However, I should have reached out earlier, since Stuart’s shop is backlogged and won’t be able to start on the cover design until January.

Then there was the matter of editing. I really wanted to go with the editor I’d worked with on Fester, as she was a pro – and a hardcase, who twisted my arm to make changes that I originally didn’t want to make, but ultimately made the book better. Unfortunately, she is no longer doing freelance editing, as it wasn’t paying the bills (at least that’s what she told ne – maybe she just didn’t want to deal with me again). I reached out to the editor who had done Jackrabbit and Powwows, but she basically ghosted me.

I ended up going back on Reedsy and casting about for a new editor. I ultimately decided on a UK-based editor, after making it clear that I did not spell “color” with “u.” I sent her the manuscript nearly three weeks ago now, and haven’t heard a peep from her since. Perhaps it’s because that the MS has been polished to exquisite perfection over the course of five drafts and needs little work and is totally self-explanatory (I’d sure like to think so.) More likely, British editors perhaps don’t do as much hand-holding as American ones, and will just edit the bejesus out of the MS, and return it in bestseller-list shape (I’d sure like to think so). Anyway, the final payment is due next week, so I imagine I’ll hear something by then.

In the meantime, I’ve got some time on my hands now that I’m in literary limbo with Laughingstock. If I was really motivated and forward -thinking, I would be planning my sales campaign for the new book. However, as we’ve already established, I’m no good at sales and hate it.

I’m not a salesentity, that’s for sure – I style myself a writer. So I’m taking this time to work on a fun project that I’ve been wanting to do for a bit, and not worry about making it marketable or commercial. Writing for self-amusement, in other words.

Ever since I wrote the “short” story Reset, I’d thought there were possibilities for a sequel – or perhaps several. Reset was based on a very strange dream in which I was back in junior high school, but with all of my adult experiences and memories. I don’t usually remember my dreams, but this one was so freaky that it stuck with me for days, and persisted in my memory until I actually started writing it down. It ended on a cliff-hanger, which basically provided me with an open door to do something else fun with it.

So I did. In the new story, called Dungeon & Dragon, the protagonist, Scott Gray, wakes up (or comes to) in an entirely different and even weirder place. As the title implies, it is a swords and sorcery fantasy world. And that’s just the start! Next story, Scott could wind up on a spaceship, or in the Wild West, or the Golden Age of Rome. Sky’s the limit, y’all!

Since the point of this is to have fun, I’ve decided to post the sections as a write and revise them. Of course, reader input is welcome. Might as well make this a group effort. So check out Dungeon & Dragon, and have fun!

Wind ‘Em Up & Watch ‘Em Go to Unexpected Places

Published by Crawford on July 9, 2023

Hello friends! I’m enjoying what has so far been a very pleasant summer in Portland. I’m closing in on completing the third draft of a new novel, called Laughingstock. I hope to have it published by the end of the year.

Laughingstock is about two comedy nerds, Chuck and Duckie, who as teenagers psych each other up to actually try performing as a comedy duo. After some miscues, they find that that they’re enjoy it and are good at it. Just as their nascent career is starting to take off, Duckie’s family moves (to Fester, Pennsylvania, of all the awful places). As with so many long-distance relationships, they grow apart. They continue to pursue their careers separately, with varying success. Chuck makes the move to Los Angeles, where his star rises quickly and he lands his own network comedy show. Duckie, meanwhile, languishes in the comedy backwater of Portland, grabbing whatever gigs he can manage and paying the bills with dull third-shift jobs.

Just as Chuck’s show takes off, he abruptly disappears. Duckie undertakes a search to locate his old friend. His wild search involves many strange people and circumstances, including the legacy of Mickey Gross, a legendary comedian who supposedly died of cancer five years prior. Duckie’s search leads him to a remote island in Bristish Columbia, where he discovers a strange comedy secret that has been concealed for decades.

Compelling stuff, eh, kids? I sure hope so, and I’m having a lot of fun writing it. (Which is almost entirely the point; I sure ain’t in this for the money!) I’d really hoped to be done with Draft 3 earlier this spring, but it sure didn’t work out that way. However, just when I think I’m approaching closure, one of the characters goes off the rails and I have to figure out how to incorporate their unexpected behavior.

I’ve spoke before about my “pantsing” approach to writing: the flying-by-the-seat-of-my-pants approach to storytelling, as opposed to “plotting,” where most of the action is plotted out before Word 1 is written. I’m just too impatient to be a plotter; it’s pantsing all the way for this guy.

Which is a lot of fun, but not conducive to speedy writing. For example, in Laughingstock, Duckie meets the estranged daughter of Mickey Gross, and they unexpectedly fall into a torrid love affair. Honestly, I did not see this coming. Of course, it provided an excuse to write some steamy sex scenes, and diluted the “sausage party” vibe that comes from writing about male-dominated activities like stand-up comedy. (As a comedy nerd myself, I’m gratified to see more women rising to prominence in this field.) Good things come from pantsing.

Similarly, in Fester, Paul Plummer was originally meant to be a minor character who would sort of fade into the background after the first act. Instead, he ended up being on of the main characters of the novel. It was fun to sort of conceive of these characters and then set them loose to see what happens. I’ll also do this deliberately if I get a little stuck. For example, Laughingstock has a network executive named Don Bundy. I wasn’t sure what Don was all about, so just to find out, I wrote a scene showing what Don does in the evening when he goes home from work. It turns out that Don is a lot creepier than I’d originally thought. The scene was excised from the second draft as it didn’t really move the story along, but it provided invaluable insight into Don’s character which was very useful for the rest of the story.

So that’s my story, and I’m sticking to it. The novel is progressing slowly – not because of authorial laziness (well, not entirely) – but because these darned characters act like they have minds of their own! Onward!

Welcome to “Book World” – Enter at Your Own Risk

Published by Crawford on February 11, 2023

In late 2020, fans of indie romance writer Susan Meachen got shocking news: she had recently died. Even worse, she had taken her own life, and it was intimated that online bullying had driven her to do so.

Meachen had been an active member of a number of online communities of indie romance authors. Any number of online author communities exist for different genres, and I can attest that they can get ugly. Just like any other part of the Internet – and especially social media – some people participate in such groups seemingly for the sole purpose of dumping on others.

Not surprisingly, the indie/romance world is especially drama-ridden. Meachen had earlier intimated about her struggles with mental health issues to her 700+ followers on her Facebook page – known as “the Ward,” a reference to a psych ward. Regardless, they were shocked when a post on Meachen’s account by her daughter in September 2020 announced that Meachen had taken her own life, and strongly intimated that online “book world” bullying had been a contributing factor.

Naturally, Meachen’s online fans and friends were devastated. Some pitched in to edit Meachen’s final manuscript for publication. A short story anthology called Bully King Anthology, which was dedicated to Meachen, with the tag “Let’s keep bullying where it belongs – In fiction.” There was also on online auction to help cover the expenses of Meachen’s funeral.

As the months after Meachen’s death rolled on there would be posts on Meachen’s FB page from her daughter, many calling attention to mental health issues. Eventually, a new admin called T.N. Steele began moderating and posting to the Ward. Strangely enough, Steele shared the same birthday and anniversary as did Meachen.

The mystery was solved on January 3 of this year, when the following post hit Meachen’s FB page:

Indeed, the fun did begin. Many people were outraged that Meachen had falsely reported her own suicide, then seemed to try to profit from it as well. One former friend contacted FBI’s cybercrimes unit. There was much recrimination about the anguish caused by the fake death announcement, and similar concerns related to mental health issues.

The media had a fun time with it, although mostly in a superficial, frothy “ha-ha-look-at-the-lengths-these-indie-authors-will-go-to” sort of way, perhaps with a soupcon of concern about mental health issues.

The mainstream “traditional” publishing industry weighed in with an unsurprising level of condescension. “Mainstream” book reviewer Laura Miller wrote the following in Slate:

While Meachen and the other writers who befriended her virtually refer to their community as “the book world,” what they’re talking about has little to do with what most outsiders would associate with that term: the mainstream publishing industry, the professionals who work in it, and the authors whose books fill your local bookstore. Meachen’s “book world” is the community of self-published romance and erotica writers who sell low-cost e-books and print-on-demand paperbacks, primarily through Amazon.

Snotty, yes – but the “book world” for indie writers is just as real – and drama-filled – for indie writers as the traditional publishing industry is for folks like Ms. Miller. The New York Times pointed out in an op-ed that the traditional publishing scene is not without its own scandals and drama. The point being that even if your glass house is a 29-story building on Broadway, you should be careful about chucking stones.

Then the NYT came up with a more nuanced take on the story that cast Meachen in a more sympathetic light. A resident of rural Tennessee, Susan Meachen found herself at loose ends as her husband Troy was away from home for long stretches as a long-haul truck driver. Meachen discovered her “book world” by immersing herself in romance novels, often going through them in less than a day.

Then she began writing them, and entered the singular purgatory of indie authorship. It can be a difficult world, one with a constant need for attention and validation. These, unfortunately, can be achieved for some by slagging other authors in online forums, on Goodreads, on Amazon reviews and elsewhere.

Add genuine mental health issues into this environment, and things can quickly deteriorate. Meachen had been diagnosed and treated for bipolar disorder. The feedback of the indie/romance “book world” was a double-acting whipsaw, elevating the manic highs and depressing the dismal lows. Meachen’s family began to express major concerns about her well-being and possibility of self-harm.

In September 2020, while Troy was on the road, Meachen’s daughter checked in on her and discovered her semi-conscious, after having taken a large quantity of Xanax. Obviously terrified by the effects that “book world” were having on his wife’s mental health, Troy instructed his daughter to post the announcement of Susan Meachen’s death, hoping to sever the connection between his wife and an online community that was harming her.

This was the first of a series of questionable choices made by the Meachen family. Besides the (admittedly small-scale) donations solicited in Meachen’s name, there was also the issue of her apparently lurking amongst her mourners for two years as “TN Steele.” Meachen herself seems surprised at the controversy and attention that her resurrection has garnered. Apparently, the fuss has died an ignoble death, and Susan Meachen has been effectively canceled and cast into the outer darkness of social media nothinghood.

So what’s the point of this? I was actually hoping that something would come to me as I wrote this, but other than being a moderately-interesting but slightly-slimy tale of the intersection of social media and grimier parts of human nature. If anything, it’s an illustration of the uglier part of indie writing and publishing. There’s a lot of dog-eat-dog competition out there, especially in popular genres such as romance. A microcosm of social media in general, there’s a constant need for attention and validation that can be poisonous to even those who beam down to “book world” with relatively good mental health. It can be tough out there. As a wise guy once said, “Life sucks; get a helmet.”¹

¹ Note that this is not to diminish the problems of those struggling with depression or any other form of mental illness. “Helmet” is meant metaphorically to mean any mechanism to help mitigate from external harm, like turning off your computer and going for a walk.

Time for Some Fall Cleaning

Published by Crawford on November 20, 2022

Fall came late to Portland, but when it finally appeared it hit like a ton of bricks. Cold, wet, windy bricks. After a summer of amazing authorial indolence, I’m finally get up off of my keister and getting some things squared away.

New Book Cover

First, I have a new cover for Fester. I was conflicted about replacing the original, as I really liked it. My good friend Ken Huey did a superlative job on the cover. He gave me exactly what I asked for. The problem was that I didn’t really know what I should be asking for.

Right out of the gate, it was attracting flak along the lines of “you’d better hope than no lawyers from Warner/DC see that cover.” Apparently some felt that one of the figures on the cover resembled a character owned by a litigious multimedia conglomerate.

I shrugged that off, but the real hassles began when I started advertising on Amazon. The Amazon Ads content moderators felt that the cover was “gory,” for reasons I couldn’t discern and they wouldn’t explain. So, I yanked the ads and saved my advertising pennies to pay pro cover designer Stuart Bache to come up with a new design. I’m pleased with the new cover, even though I’ll miss the old one.

(And if you have a copy with the original cover, encase it in Mylar immediately and buy yourself a copy with the new cover. The original is sure to be a collector’s item in some alternate universes.)

New Novel Manuscript

I’m still moving ahead on the second draft of Laughingstock. I hoped to kick it into overdrive during NaNoWriMo this month, but alas it was not to be. First, a cross-country trip took the wind out of my sails right at the beginning of the month. Then, the ructions surrounding the cover redesign took up a lot of time that I otherwise could have spent writing. Finally, I’m a lazy bastard with dozens of excuses for doing other things when I could or should be writing.

So, what I will try to do is to have my own mini-NaNoWriMo in December. The goal of NaNoWriMo is to produce 50,000 words in a month. I know that that’s still a steep order, but I think I can crank out at least 30,000 words during December. I think it’s possible to do 1,000 words a day. Currently, I am re-writing the second act of the story arc, so those 30K words are going to have to be original stuff. Absolutely doable!

New Social Media

Given the poop-show that Twitter has become, what with the invasion of billionaire buttheads whose daddies didn’t love them, I’ve decided to bail on Twitter entirely. It is unlikely that many people will be upset or even notice. Seeing as how the plat form was little more than a timesuck (just like all social media), I doubt I’m going to miss it.

Instead, I will now be not-really-doing-much-posting to Instagram instead. The URL there is instagram.com/crawfordsmithauthor/

Keeping with the theme of moving away from the Sweet Weasel Words “brand” (shudder), and sticking to my own name, I will also shift to a new FB page: facebook.com/CrawfordSmithAuthor. I will continue posting on the SWW page for now, but intend to phase that out entirely by the end of the year.

Everybody have a great Thanksgiving, and I will be back soon with an update on all these marvelous doings!