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Tag: marketing hell

Let Me Tell You A Story

I’ve been preparing Fester for publication for what seems like several ice ages at this point. Even though the deadline is bearing down, it still doesn’t seem real. Right now, I am just reading and re-reading the manuscript, looking for typos and opportunities to polish up the story a little bit more.

This is daunting. I’ve been working on this story of and on for nearly thirteen years now. I’m pretty damn familiar with it at this point. Yet I’ve once again printed out the latest MS, and am preparing to review it yet again.

As I go through the oh-so-familiar chapters yet again, there are some I like reading, even for the umpteenth time, and some that are, at best, meh. Yet overall, the story holds up in my not so humble or unbiased opinion. I think it’s pretty good, fairly coherent, and very funny. I should be proud, for I feel I have written a good book. (That’s not to say that Jackrabbit was not a good book, but it wasn’t my story. It was John Dillinger’s; I just retold it and put a little twist at the end.)

However, while I was getting enthused about getting Fester to print, I ran across two statistics that totally harshed my mellow. The first was the total royalties I had earned since Jackrabbit was published in 2019. I won’t go into detail, because it’s damn embarrassing, but let’s just say it’s in the low three figures. A rough calculation indicates that I’ve earned enough selling books to cover slightly less than 5% of the out-of-pocket expenses involved in publishing: paying the cover artist, paying the editors, buying ISBN numbers, etc. I’ve recouped about one-twentieth of that; as for the hundreds if not thousands of hours spent writing and preparing the books for publication – bupkes, bubelah!

No matter. I didn’t get into this for the money. If I wanted to make money selling books, I would have opened a book store. At least that’s what I tell myself. The real object of the exercise is to tell a story – to entertain, and have the reader transported from their mundane issues and concerns to a world where they can be forgotten for a while. Noble AF, am I correct?

Then I ran into the second of the mellow-harshing statistics: that only about 25% of friends and family members who buy your book will actually read the thing. For me, this is a king-hell bummer, as friends and family members comprise the bulk of my audience. I guess the thought is that if they buy the book, that’s good enough. Well, it’s better than a poke in the nuts with a sharp stick, but it still kinda sucks. Because for me, this isn’t a moneymaking exercise, it’s a story-telling endeavor. I’d much rather you read a free copy than pay for one and leave it neglected on the nightstand.

What’s the point of this screed, then? I’m not sure–except it allows me to blow off a little steam. I’m not really too concerned about alienating my audience, since I’m fairly confident that very few people will read this, either. (And if you are reading this, I thank you sincerely.)

So, to sum up: some writers write to make money, but nearly all writers really want little more than to tell you a story. Indulge them.


Slouching Towards Publication

I’m one month and a few days away from the putative publication date for Fester. It’s exhilarating, exasperating and also a little frightening.

Exhilarating in the sense that I actually started this project in 2008, and it’s amazing to actually hold a proof copy of the book in my hot little hand. I put a lot of work into over the years, and then essentially shelved it to work on other projects. After the publication of Jackrabbit, I went on to a number of short(ish) stories, and another novel manuscript, which I will discuss in much detail at a later time.

Right now, I’m waiting for the second proof to arrive from Amazon KDP. It seems like the turnaround time is a little slower than when I was getting the proofs for Jackrabbit, but maybe that’s a reflection of my own angst and impatience. Because part of this process is actually damn uncomfortable for me.

For example, impatient though I may be to get the next proof in my hot little hand, the thought of re-reading this story again is a bit daunting. I’ve been working this tale over for the past thirteen years, and I’m looking forward to being done with it. Of course, the devil is in the details, and in my opinion, it’s using the fine-grade sand paper that really make the finished piece shine. So, once more into the breach, dear readers, once more.

Also exhilarating is the cover art, which is once again been handled by artiste par excellence Ken Huey. He’s been super patient and gracious with me during this process, and the results have been outstanding. So much so that I’m beginning to worry that the content of the novel. Not that anything that will attract the attention of potential readers or boost sales is anything to be shunned.

Think this looks good? It’s only a draft!

Which brings us to exasperating–which for me is promoting and selling the product. Marketing time – a time I always dread, because I am a terrible salesman. Hate it, hate it, hate it. But it’s got to be done, especially with a self-published novel that’s competing against seas of slush. I promised myself that I would begin promoting the novel well in advance of the publication date. Hasn’t really happened. I did engage with a marketing guy to put together a marketing plan, but due to a missed meeting (by me), that effort is going to have to be pushed out to or past the target publication date of June 30.

Maybe I can just push out the pub date, too – in order to stave off the frightening bit, which is to put out this important piece of myself for all the world to see. Because Fester is a much more personal book than Jackrabbit. The latter was essentially a real-world story that I was just retelling – and embellishing, especially towards the end. Fester, however, is all mine, and if someone doesn’t like this or that plot point, I can’t fob it off to historical accuracy. I gotta own it.

It seems that social media has given license to a fair amount of cruelty, especially when it comes to assessing the works of others. Kids these days, with their hair and their YouTube comments! On the other hand, was dead-nuts on when he said “There is only one thing in the world worse than being talked about, and that is not being talked about.” I’d rather have a bad review than none at all. And that’s a difficult enough task, given how troublesome it was to get folks to review Powwows.

Which brings us full-circle (OK, half-circle) back to marketing and sales. This indicates to me that I really ought to wrap this screed up and get on to figuring our how to sell this sumbitch, at least until that proof shows up.