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Tag: publisher

Goin’ APE Over a New Title Release

Getting closer to the publication date for Laughingstock – March 31, so mark your calendars! At this point, I figured I had it knocked – the manuscript had been edited and proofread, the cover design approved, all the big pieces. I figured that by now, everything would be hunky-dory.

Nope.

For starters, I keep finding issues in the text. The photo above are the corrections for the seventh proof version. Granted that most of those post-its and flags are for minor “this could read better” tweaks, but there are typos as well. Some of them might have gone in after the proofreader had finished reviewing – but then again, they might not. As for the “this could read better” items, well, isn’t that what an editor is supposed to do?

Ah well, so be it. I guess there’s a vein of perfectionism in anyone who is creative. Even if they’re really lazy like me.

Another reason for my crabbiness is that (picayune edits aside), I am done with the fun part of being an APE, and now have to deal with the less pleasant aspects of self-publishing.

“APE” describes the three main roles that a self-published author has: author, publisher and entrepreneur. The author part is what it’s all about. It’s fun. It’s why we’re in it in the first place. The magic of world-creation, the joy of creating a character and seeing them do things you had no idea they were capable of – that’s cool. You write something that you think is cool and that you want to share with other people, in the hope that they can find enjoyment in it, too.

But before that can happen, you have to engage in the P and the E parts of the APE.

The publishing bit is complicated but formulaic. Once you’ve figured out the mechanics of the process, it’s relatively straightforward. At least I think so, but I have a technical education and so complicated (but repeatable) mechanisms aren’t too difficult for me. I can see how this would drive other people bonkers, though.

What really grabs me by the boo-boo is the E – entrepreneurship. In other words, SALES. I’ve bitched about this before, and will undoubtedly do so at great length after the 31st. I’m certain that there are people who despise the publishing aspect who are relatively OK with the sales schmoozing. (Note I don’t say they like it. I’ve never met a self-published author who really likes the sales part.)

As far as sales schmoozing goes, I’m terrible at it. I’m a self-important jerk with no patience. Here’s how a typical exchange goes (at least in my mind):

ME: I think you would benefit from this product or service, and should consider purchasing it.

POTENTIAL CUSTOMER: Well, I don’t know…

ME: Well screw you, ya blithering idiot!

So, no, not really good at sales – my SubGenius forbears would be disappointed. So be it. I’m going to have to suck it up and try it again. I’ve already started greasing the skids with advertising to be ready to roll when the 31st rolls around.

But enough of that for now – I have Proof #8 to review!