Category: Design

Goin’ APE Over a New Title Release

Published by Crawford on March 13, 2024

Getting closer to the publication date for Laughingstock – March 31, so mark your calendars! At this point, I figured I had it knocked – the manuscript had been edited and proofread, the cover design approved, all the big pieces. I figured that by now, everything would be hunky-dory.

Nope.

For starters, I keep finding issues in the text. The photo above are the corrections for the seventh proof version. Granted that most of those post-its and flags are for minor “this could read better” tweaks, but there are typos as well. Some of them might have gone in after the proofreader had finished reviewing – but then again, they might not. As for the “this could read better” items, well, isn’t that what an editor is supposed to do?

Ah well, so be it. I guess there’s a vein of perfectionism in anyone who is creative. Even if they’re really lazy like me.

Another reason for my crabbiness is that (picayune edits aside), I am done with the fun part of being an APE, and now have to deal with the less pleasant aspects of self-publishing.

“APE” describes the three main roles that a self-published author has: author, publisher and entrepreneur. The author part is what it’s all about. It’s fun. It’s why we’re in it in the first place. The magic of world-creation, the joy of creating a character and seeing them do things you had no idea they were capable of – that’s cool. You write something that you think is cool and that you want to share with other people, in the hope that they can find enjoyment in it, too.

But before that can happen, you have to engage in the P and the E parts of the APE.

The publishing bit is complicated but formulaic. Once you’ve figured out the mechanics of the process, it’s relatively straightforward. At least I think so, but I have a technical education and so complicated (but repeatable) mechanisms aren’t too difficult for me. I can see how this would drive other people bonkers, though.

What really grabs me by the boo-boo is the E – entrepreneurship. In other words, SALES. I’ve bitched about this before, and will undoubtedly do so at great length after the 31st. I’m certain that there are people who despise the publishing aspect who are relatively OK with the sales schmoozing. (Note I don’t say they like it. I’ve never met a self-published author who really likes the sales part.)

As far as sales schmoozing goes, I’m terrible at it. I’m a self-important jerk with no patience. Here’s how a typical exchange goes (at least in my mind):

ME: I think you would benefit from this product or service, and should consider purchasing it.

POTENTIAL CUSTOMER: Well, I don’t know…

ME: Well screw you, ya blithering idiot!

So, no, not really good at sales – my SubGenius forbears would be disappointed. So be it. I’m going to have to suck it up and try it again. I’ve already started greasing the skids with advertising to be ready to roll when the 31st rolls around.

But enough of that for now – I have Proof #8 to review!

Laughingstock — Now available for pre-sale!

Now For the Real Fun!

Published by Crawford on January 30, 2024

I’ve gotten to the real fun part of Laughingstock – the one where someone else gets to do the work, and I can simply criticize and/or suggest improvements. I’m talking, or course, about COVER DESIGN.

Sure, it’s fun creating worlds out of my fevered imagination and bringing them to life. Not quite so fun revising and revising and REVISING, so that by this time, I’m glad to unwind at least a little. Of course, still apprehensive that the cover will not adequately pique potential readers’ interest, regardless of what I think. Then there’s the possibility of running into issues with Amazon Ads, as happened with Fester.

I’m going with the cover artist who bailed me out with the Fester problem – Stuart Bache. Stuart’s a consummate professional and a lot of fun to work with, so this is always a fun part of producing a book. We’re still in the preliminary stages, but I’ve already got some concepts to share. Here we go!

Concept 1

I like this concept, as it definitely hits the stand-up trope with the stool and the mic stand. At first, I was a little put off by the way the title is broken onto two lines, but the longer I’ve thought about it, the more it works with the content of the book.

Concept 2

Currently not as enthused with this concept, although that could change. The tragedy/comedy masks are compelling. It’s good comedy is dominant, but the tragedy mask is kind f a downer. Of course, there is tragedy in the story – I’m just not sure if I want to give it equal time on the cover. Bonus points for having the title on one line, though.

I’m looking forward to developing the design with Stuart. Right now, I’m leaning towards Concept 1, as it better conveys the stand-up comedy theme better than the masks.

Fester cover – another fine Stuart Bache design, still available for your purchasing pleasure.

Time for Some Fall Cleaning

Published by Crawford on November 20, 2022

Fall came late to Portland, but when it finally appeared it hit like a ton of bricks. Cold, wet, windy bricks. After a summer of amazing authorial indolence, I’m finally get up off of my keister and getting some things squared away.

New Book Cover

First, I have a new cover for Fester. I was conflicted about replacing the original, as I really liked it. My good friend Ken Huey did a superlative job on the cover. He gave me exactly what I asked for. The problem was that I didn’t really know what I should be asking for.

Right out of the gate, it was attracting flak along the lines of “you’d better hope than no lawyers from Warner/DC see that cover.” Apparently some felt that one of the figures on the cover resembled a character owned by a litigious multimedia conglomerate.

I shrugged that off, but the real hassles began when I started advertising on Amazon. The Amazon Ads content moderators felt that the cover was “gory,” for reasons I couldn’t discern and they wouldn’t explain. So, I yanked the ads and saved my advertising pennies to pay pro cover designer Stuart Bache to come up with a new design. I’m pleased with the new cover, even though I’ll miss the old one.

(And if you have a copy with the original cover, encase it in Mylar immediately and buy yourself a copy with the new cover. The original is sure to be a collector’s item in some alternate universes.)

New Novel Manuscript

I’m still moving ahead on the second draft of Laughingstock. I hoped to kick it into overdrive during NaNoWriMo this month, but alas it was not to be. First, a cross-country trip took the wind out of my sails right at the beginning of the month. Then, the ructions surrounding the cover redesign took up a lot of time that I otherwise could have spent writing. Finally, I’m a lazy bastard with dozens of excuses for doing other things when I could or should be writing.

So, what I will try to do is to have my own mini-NaNoWriMo in December. The goal of NaNoWriMo is to produce 50,000 words in a month. I know that that’s still a steep order, but I think I can crank out at least 30,000 words during December. I think it’s possible to do 1,000 words a day. Currently, I am re-writing the second act of the story arc, so those 30K words are going to have to be original stuff. Absolutely doable!

New Social Media

Given the poop-show that Twitter has become, what with the invasion of billionaire buttheads whose daddies didn’t love them, I’ve decided to bail on Twitter entirely. It is unlikely that many people will be upset or even notice. Seeing as how the plat form was little more than a timesuck (just like all social media), I doubt I’m going to miss it.

Instead, I will now be not-really-doing-much-posting to Instagram instead. The URL there is instagram.com/crawfordsmithauthor/

Keeping with the theme of moving away from the Sweet Weasel Words “brand” (shudder), and sticking to my own name, I will also shift to a new FB page: facebook.com/CrawfordSmithAuthor. I will continue posting on the SWW page for now, but intend to phase that out entirely by the end of the year.

Everybody have a great Thanksgiving, and I will be back soon with an update on all these marvelous doings!

Fester Cover Reveal!

Published by Crawford on June 3, 2021

Here it is kids! At long last, the final cover for Fester, with a major tip of the hat to fabulous artist and all-around nice guy, Ken Huey. It’s been really cool to see the artwork as it progressed through the design process, and to share the WIP images with you. Now, here’s the final, finished product:

RELEASE UPDATE: I’m still gunning for a June 30 release, although that may slip a bit due to unforeseen circumstances and my own personal idiocy. I’m waiting for Proof #3 to come back from Amazon KDP (shh, don’t tell the local bookshops) for what I sincerely hope will be a final polish. I hope to have some sample chapters up on the Fester page soon.

Slouching Towards Publication

Slouching Towards Publication

Published by Crawford on May 27, 2021

I’m one month and a few days away from the putative publication date for Fester. It’s exhilarating, exasperating and also a little frightening.

Exhilarating in the sense that I actually started this project in 2008, and it’s amazing to actually hold a proof copy of the book in my hot little hand. I put a lot of work into over the years, and then essentially shelved it to work on other projects. After the publication of Jackrabbit, I went on to a number of short(ish) stories, and another novel manuscript, which I will discuss in much detail at a later time.

Right now, I’m waiting for the second proof to arrive from Amazon KDP. It seems like the turnaround time is a little slower than when I was getting the proofs for Jackrabbit, but maybe that’s a reflection of my own angst and impatience. Because part of this process is actually damn uncomfortable for me.

For example, impatient though I may be to get the next proof in my hot little hand, the thought of re-reading this story again is a bit daunting. I’ve been working this tale over for the past thirteen years, and I’m looking forward to being done with it. Of course, the devil is in the details, and in my opinion, it’s using the fine-grade sand paper that really make the finished piece shine. So, once more into the breach, dear readers, once more.

Also exhilarating is the cover art, which is once again been handled by artiste par excellence Ken Huey. He’s been super patient and gracious with me during this process, and the results have been outstanding. So much so that I’m beginning to worry that the content of the novel. Not that anything that will attract the attention of potential readers or boost sales is anything to be shunned.

Think this looks good? It’s only a draft!

Which brings us to exasperating–which for me is promoting and selling the product. Marketing time – a time I always dread, because I am a terrible salesman. Hate it, hate it, hate it. But it’s got to be done, especially with a self-published novel that’s competing against seas of slush. I promised myself that I would begin promoting the novel well in advance of the publication date. Hasn’t really happened. I did engage with a marketing guy to put together a marketing plan, but due to a missed meeting (by me), that effort is going to have to be pushed out to or past the target publication date of June 30.

Maybe I can just push out the pub date, too – in order to stave off the frightening bit, which is to put out this important piece of myself for all the world to see. Because Fester is a much more personal book than Jackrabbit. The latter was essentially a real-world story that I was just retelling – and embellishing, especially towards the end. Fester, however, is all mine, and if someone doesn’t like this or that plot point, I can’t fob it off to historical accuracy. I gotta own it.

It seems that social media has given license to a fair amount of cruelty, especially when it comes to assessing the works of others. Kids these days, with their hair and their YouTube comments! On the other hand, was dead-nuts on when he said “There is only one thing in the world worse than being talked about, and that is not being talked about.” I’d rather have a bad review than none at all. And that’s a difficult enough task, given how troublesome it was to get folks to review Powwows.

Which brings us full-circle (OK, half-circle) back to marketing and sales. This indicates to me that I really ought to wrap this screed up and get on to figuring our how to sell this sumbitch, at least until that proof shows up.