Category: self-publishing

Another Brick in the Wall of Voodoo: SFD

Published by Crawford on April 28, 2025

I’ve discovered something about finishing the first draft of a novel: nobody really gives a rip but the writer. Which is understandable. For starters, nobody’s going to get to read it. There are only a handful of people who read any of my pre-publication manuscripts. The rest of you aren’t missing anything, believe me.

Nevertheless, I was mighty glad to be done with the Shitty First Draft (SFD) of my next novel. For starters, I finished it in less than a year, which is an amazing record for me, since I am essentially very lazy, and it usually takes me a long time to write anything. I fully credit this relatively fast writing time to my participation last year in National Novel Writing Month, or NaNoWriMo. This was great, as it allowed me to add 66,000 words to the MS in 30 days – a word count that normally would have taken my five or six months to produce with my normal glacial pace.

I had been meaning to participate in NaNoWriMo for years, and was glad that I actually took the plunge and did it in 2024, because it was recently announced that NaNoWriMo has gone bankrupt. A sad and sorry end to a 25-year-old institution whose laudable goal was to get authors to put words on pages. So long, NaNoWriMo.

The upside is that I now have a new MS brick to edit. I didn’t get started on revising it right away, however. First, I went back and reread Fester, as this is a sequel. Good thing I did, too – I had forgotten a number of important details of the original story that have an impact on the new one. The biggest was my faulty recollection that Billy Snyder had gone to prison following the shenanigans of Fester, when in fact he had used his J. Edgar Hoover-esque collection of intel and political dirt to keep his butt out of lockup.

Overall, I’m pretty well pleased with how the SFD came out. Usually, the end of the MS is a little chaotic at first, due primarily to my pantsing style of writing. This time, however, things resolved themselves with a relatively low level of chaos as I tried to weave the disparate story lines together. Despite – or perhaps because of – the mad rush of NaNoWriMo, the S-level is relatively low in this SFD. I think that with one more draft, I wouldn’t be embarrassed to show this to an editor.

Hot New Item! Audiobooks!

This just happened recently – all of my books are now available as audio books. People have been asking after this for years, but I have demurred. Mainly, I didn’t have the time or the interest or the money. It can be expensive to produce an audio book – especially if the other formats don’t sell that well. Sometimes people ask, “Why don’t you narrate it yourself? You have a good voice.” I do indeed have a face made for radio, but these folks grossly underestimate how much time is involved in recording – and especially editing – an audio file. My rule of thumb is that it takes eight times as long to prepare a presentation such as this as the length of the presentation. That is to say, if the recorded audio book runs ten hours, it would require eighty hours to record and properly edit. That’s a lot of extra work to snag extra sales that would net me enough each month to perhaps buy a 2-pack of Hot Pockets. If they were on sale. So, no thanks.

However, Amazon has made it easy now. They have a computer-generated narration tool that sounds pretty decent, and only takes a few minutes to convert the text to an audio file. Best of all – it’s free! Of course, it involves AI – something that I have been loath to involve myself with, but this was just too good to pass up. I tried it out on Laughingstock and it sounded pretty good, so I pulled the trigger and created audio versions of all my books. See below for an example.

Buy now on Audible.com!

The Thing

Published by Crawford on February 28, 2025

One of the things I’ve done this winter in lieu of writing, was to do something I haven’t done in about 45 years: build a model tank.

However, I wasn’t just acting like a 14-year-old, lurking in the basement, blasting Black Sabbath and gluing together squidgy little plastic parts of a tank replica. No, I was doing research.

This was in aid of the current work-in-progress, a sequel to Fester now using the working title Fester Descent. One of the initial mental images I had for this book was a column of tanks rolling through downtown Fester. (Pretty sure I copped this idea from the Book of the SubGenius, of which you should own several copies.)

Further consideration rendered the idea of a column of tanks too complicated, but a single tank should be much more manageable. And I already had a character to command that tank: Billy Snyder, the disgraced former Chief Constable of Fester. It had already been established that Billy had served with the Marines in Vietnam and that he was adept at procuring classified military hardware.

Then it became a matter of research: what type of tanks did the U.S. Marines use in Vietnam? There weren’t many choices, as that war did not see much in the way of armor battles. Then I hit upon the beauty seen at the top of the page: the M50 Ontos. The Ontos was used in Vietnam, and it was small, so it could conceivably be operated but just one whacked-out ex-cop. Best of all, it was weird.

The Ontos – Greek for thing – isn’t so much a tank as a mobile platform for a half-dozen recoilless rifles, with some sheet metal over top. That made the Ontos maneuverable and powerful – but also very vulnerable. It could go places other armored vehicles couldn’t, but was also vulnerable to any weapon more powerful than an assault rifle.

Of course, I had to also research under which circumstances the M50 was used in that war. It came down primarily to two engagements: the Battle of Khe Sanh and the Battle of Hue. The latter seemed more likely from a dramatic perspective, owing to the brutal building-to-building nature of that fight and the likelihood of using the Ontos to blow up buildings. After all, what do you think Billy Snyder is going to do with this piece of hardware? Hint: he’s not fixing it up for the Fester Veterans’ Day parade.

The research included a detailed investigation into the Battle of Hue in 1969. The research also stumbled across a plastic model of the Ontos. At 1:16 scale, it was large enough to boast a detailed interior. This was important, as I really wanted to know what it was like to ride around and fight in this thing.

The answer: awful. It was cramped, it must have been loud, and with the hatches closed, the only way to see or steer was through periscopes in the hatches. It also had to be difficult knowing that the armor was so paltry, to cut down on weight. One thing became apparent – the driver’s position (the one Billy had in the war) was the safest on the vehicle, since the engine compartment protected the driver’s right side.

It was an aggravatingly detailed model, and it took nearly three months to put together. After it was done, my wife asked if I was going to do any more. I said no way. One could be excused as research, but any more would just make it another pathetic middle-aged white-guy pastime, and I already have enough of those.

Fester — Read the classic that started it all!

January is the Cruelest Month

Published by Crawford on January 31, 2025

For my money, T.S. Eliot had it wrong – January is the cruelest month. The warmth and light of the holidays are a rapidly-receding memory, the days are cold and the nights are long and summer couldn’t seem further away. And it’s so damn loooooong.

January, for me, has always been a time to hunker down and hibernate. Undertake as few obligations as possible (and absolutely no New Year’s resolutions), keep warm and curl up with as many books as possible. Lie fallow.

That’s exactly what I’ve been doing. I sure haven’t been doing a lot of writing. I somewhat painted myself into a corner with the balls to the wall writing blitzkrieg of NaNoWritMo, and have just been kicking around ideas how to resolve my plotting conundrum.

Also, I’ve been building a model tank. This is research – more on this once I’m done putting this blasted model together.

That’s it. Stay warm, stay safe, hold onto your hat and hold onto your hope.

Laughingstock — Keep warm with a good book this winter – like this one!

NaNoWriMo: the Full Meal Deal

Published by Crawford on November 6, 2024

It’s November, and for writing weenies like me, that means it’s time for National Novel Writing Month, or NaNoWriMo. The goal of NaNoWriMo is to write a 50,000 word novel during the month of November. I believe that earlier to get full credit for NaNoWriMo, you had to start with a blank slate (or manuscript) at the beginning of the month. Now they’re cool with works in progress, which was good for me, as I had the sequel to Fester sort of farting along in low gear. This seemed like a good opportunity to give the project a kick in the pants.

To get to 50K words in 30 days, that boils down to 1,667 words per day. That’s three or four times as many as I normally crank out in a writing session. I had done a truncated “personal goals” NaNoWriMo a few years ago – but that was only for 500 words per day. I made that goal, but to get full NaNoWriMo bragging rights, you need to hit that 50,000 word mark.

I’m nearly a week in, and I’m pleased to report that I’ve been able to keep up a solid 2,000 word a day pace without unduly straining my brain (or fingers). I know some professional writers who would scoff at this pace, but this is on top of a full 8-hour day of work. So, pffft.

So that’s it – I’m doing NaNoWriMo and I’m off to a good start. Will I maintain? Don’t know. I do know that I ought to be able to milk this topic for at least one intermediate post before I report the final disposition at the end of the month. See you soon!

Sickness Now, the Hours Dread

Published by Crawford on September 28, 2024

Q: Why did Humpty Dumpty have a great fall?

A: To make up for a lousy summer.

-some kids’ magazine from the 70’s

Well, if I’m to follow in Mr. Dumpty’s footsteps, I’m due for an awesome fall – because this summer was, in fact, rather sucky.

July was okay, just hectic – but in August, things went downhill in a hurry. In early August I had stomach surgery, which is all well and good. At first, the recovery went great. They sent me home with a large bottle of opiated syrup, and that was just fine. However, about a week and a half after the surgery I got hit with a GI bug, and it cleaned my clock. I’ll spare you the gory details, but it was a strong and persistent bug that laid me quite low for five freakin’ weeks. It wasn’t just nasty, it was dag nasty.

I didn’t make a big deal of this on social media, partly because I don’t like sharing personal details online*. Also, I didn’t want to unduly worry my legion of insanely-devoted fans, at least until I felt I was out of the woods. I’m sure I spared many rendings of garments, not to mention much wailing and gnashing of teeth.

Naturally, my writing suffered. I did get some feedback expressing the expectation that I was doing wonderful writing during my recuperation. There are two reasons for this: initially, large bottle of opiated syrup; then, 24-7 vomit-o-rama. Neither is conducive to authorial motivation. Robert Louis Stevenson may have written wonders from his sick bed, but I was either giggling at the cracks in the ceiling or clutching my spasming belly and moaning piteously.

It was a bit of a chore to finally shake the rust of and get back down to writing the sequel to Fester. I managed to fake my way through a few writers’ groups with chapters I had already completed before the surgery. Soon enough, I had to get cranking again. It was tough at first, but pretty soon the thoughts began to outpace the fingers and the word count continued to ratchet up.

I’ve gotten to the point now where I’m developing new characters – or rather, they’re developing themselves. The characters from the original book have already revealed their personalities to me, but these three new Schmidts (Ronald, Ophelia and Thelma Louise) are just starting to become more than cardboard cutouts, which is always fascinating to experience. Of course, there’s plenty of fun in seeing what the old characters are up to. For example, Billy Snyder is working on a restoration project that is really batshit crazy.

Enough for now. I don’t want to give too much away – especially since it might all change by Draft 2. Suffice to say that I’m well on my way to recovery and cranking on the word count.

*I’m only sharing this info here because I’m pretty sure hardly anyone will read it.

Coming Soon (Sorta) and Other Miscellany

Published by Crawford on June 2, 2024

ITEM! It’s official! Work has begun on the sequel to Fester. Granted, it’s not a lot of work, and there is no title as of yet. As I am a pantser when it comes to writing, I don’t even have a clear idea of exactly what’s going to happen. There are a number of things I can share of which I am fairly certain:

The timeline of the new story is set 20 years after Fester, which puts it around 2014.
Martin Prieboy is still Chief Constable of Fester, but is struggling with the recent loss of his spouse.
Billy Snyder is out of prison and living in a secluded house in the hills, where he spends his time plotting revenge.
Michael “Bolly” Bollinger has taken over his dad’s automotive repair shop and is a respected local businessman -but his business is in trouble.
The Schmidt family now teeters on the brink of destruction, their huge mansion looming over the town of Fester like something really, really symbolic.
Cynthia Hoegenbloeven is still running around somewhere with the remnants of the money she ran off with. Presumably she has now gotten some clothes.

There are other characters who we probably won’t see: the Plummer family moved out of town shortly after the events of Fester, and haven’t been heard from, ditto Janie Simpson. Roscoe Dirkschneider has died in prison, and Randall “Cowboy Bob” Warnke never recovered from his injuries sustained at the hands of the parishioners of Calvary Lutheran. Of course, the Top Hat families are still around, although most of the characters from Fester have gone to that Great Country Club in the Sky.

That’s what I’ve got for now. I’ll keep you posted as the story develops, although it usually takes me several years to actually write, edit and publish these books. You patience will be rewarded.

ITEM! In the course of marketing Laughingstock, I had the fortune to encounter a new book promo site called Shepherd. It’s a fascinating premise: authors are asked to list their five favorite books related to a theme of their choosing – which is presumably related to one of their own books. Then they write a short review of those books.

The theme I chose was “hilarious high weirdness,” which is a fairly regular theme in my writing. This allowed my literary eclecticism to really stretch – it was a great deal of fun! Here are the books I chose:

Wilt by Tom Sharpe
Fear and Loathing in Las Vegas by Hunter S. Thompson
The Book of the SubGenius by the SubGenius Foundation
Noir by Christopher Moore
The Third Policeman by Flann O’Brien

My reviews can be found at THIS LINK. Give the page – and the whole site – a good going-over – it’s a lot of fun!

ITEM! There will be an eBook promo for Fester, starting this Wednesday, June 5, running through Sunday, June 9. For this time, the eBook version of Fester will be available for a measly $0.99. Of course, it’s still too early to promote the sequel (coming Summer 2027 if I really work at it), but I wanted to take another run at the Amazon Bestseller ranking as I did with Laughingstock. I’ve pretty much come to the conclusion that these promos are the best way to get people to read what I’ve written, and that investing heavily in advertising profits nobody but the advertising platform. We’ll see how it goes!

We’re (Almost) Number 1!

Published by Crawford on May 4, 2024

I almost called this post “We’re Number 2!” but decided that the wording was a little too ambiguous. I want to tell you of my adventures with a run at bestseller status.

Keep in mind that I’m referring to Amazon bestseller status. This is quite different from, say, New York Times bestseller status. To put it into an athletic context, getting your book on the NYT bestseller list is like winning a gold medal in the Olympics. Getting a book on the Amazon bestseller list is like beating a marginally athletic second-grader in a foot race. Sure, you might not make it, but it wouldn’t be that hard to achieve.

In retrospect, the second-grader gave me a run for the money.

The NYT has ten slots for fiction in its bestseller list, which is updated weekly. Amazon literally has thousands of slots – or categories – under which a book might be considered a bestseller, and these results are updated hourly. For Amazon Kindle, there are several thousand categories of fiction, and with updates 24 times a day, there are close to 100,000 opportunities to make a bestseller list every single day.

Of course, choosing a category is key to success here. One needs to choose a category that doesn’t have a lot of competition. However, the category also has to be relevant to the content of the book. If you list a book under a completely inappropriate category to boost your ranking, the Amazon Police will be banging on your door soon enough, or so it is said. However, I found an appropriate category (you get to choose three) called Humorous Dark Comedy that was a great fit for Laughingstock, and low-competition.

Back when Fester came out, I’d gotten my mitts on a document called the “Bestseller Launch Blueprint.” I was rushed at the time, and didn’t have the time or inclination to follow through on the instructions, which seemed a little hokey to me at the time.

After Fester was published, I spent a fair amount of time and effort attempting to promote the book, with not a lot to show for it. As Laughingstock was ramping up for publication. I had a little more time and a little more inclination to see what came of applying this formula.

The formula itself is pretty simple: wait a few weeks after publication, then drop the price of the eBook to $0.99 and advertise the hell out of it. There are a number of websites and services that have subscribers who are on the prod for cheap-as-free eBooks, and they will gallantly allow authors to pay to advertise their book specials. The 800-pound gorilla of these services is BookBub, which has a huge subscriber base and is definitely an important outlet for indie authors looking to get the word out about their books.

So I went all-in on BookBub and a number of other similar services, and scheduled an advertising blitz for two weeks after the book was published. I had followed all the steps in the Blueprint, and was ready to see what would happen.

Damned if it didn’t work! Sales shot up immediately, and it wasn’t long before Laughingstock had cracked the top ten in the Humorous Dark Comedy category. I was pretty chuffed when the book first landed at #7, although I was still several slots behind a book of Great Memes of 2023, by a “Mr. DANK DANK.”

In a day I had climbed even higher, and on the afternoon of the second day, I had reached #2 in the category. “Suck it, Mr. DANK DANK,” I told the wall. Surely, I would soon crack the number one spot and brag my ass off.

Then I took a look at the book occupying the #1 slot, and knew I was boned. The book was called Shorts, by Caimh McDonnell. A closer look showed that the book had been published on the same day I had launched my ad blitz. Further, a quick look at Goodreads indicated that Mr. McDonnell had upwards of thirty titles, each of which had thousands of 4- and 5-star ratings. There’s no way I could compete with a brand-new book from this author. The guy absolutely dominates the Humorous Dark fiction category for Kindle: of the top 50 books in that category, McDonnell’s books currently occupy 12 of those slots. (Mr. DANK DANK’s meme book is #50; Laughingstock is #129. DAMN YOU MR. DANK DANK!)

Well, it was a good run, and my takeaway is to check your competition’s publishing schedule before starting your launch This overall worked out well in that I sold more copies of Laughingstock in a week than I did for Fester in the three years since it was published! I will wait a month or two and try the same Formula with Fester to see if I can claim the top spot.

I think I can still claim bragging rights. I’ve a friend in publishing who considers making the Top 10 good enough to put “Amazon bestseller” on the resume. Plus, I had this little recognition of being the #1 New Release in Comedy. For about an hour, true – but I’ll take it! It’s a dog-eat-dog world in indie publishing, and you have to grab whatever accolades you can.

Gotta Love A Laugh

Published by Crawford on April 14, 2024

Who doesn’t love a good laugh? I’m sure there are people out there like that, but I sure wouldn’t want to spend any time with them. I’ve always loved a laugh, and the best way to get my chucks was through stand-up comedy.

My parents had a lot of comedy LPs in the house. Their tastes ran to 60s hipster/Laugh-In stuff: Bob Newhart, Don Rickles, Smothers Brothers, Vaughn Meader (anyone remember him?). And Bill Cosby. I really loved Bill Cosby when I was a kid. The very first comedy show I ever went to was Bill Cosby playing at the local fairgrounds(!). We had front-row center seats too, which was great except for the opening act, which was the odious and terrifying Up With People. It was great to see my childhood comedy idol up close; shame he turned out to be such a scumbag. (It was almost as if he’d shot me in the face with pepper spray!*)

Laughingstock is my love-letter to standup comedy. There are a lot of stand-up comedy references in the book, some obvious, some pretty obscure. I’m sure some comedy fans will notice the parallel between the teen comedy duo of Chuck Marshall and Duckie Dunne to the careers of comedians Bill Hicks and Dwight Slade . Chuck, like Bill, made the big-time; Duckie, like Dwight, wound up in Portland. There’s lots more standup references for the hard-core comedy nerds out there.

To prepare for writing Laughingstock, I actually tried my hand at doing some standup. It’s hard! It takes a lot of time and effort to perfect that craft, and a lot of time hanging out at divey open-mics, swilling cheap beer and waiting for my turn to go on. I found myself regretting that I hadn’t tried it when I was in my 20s, since I spent a lot of time hanging out in divey bars swilling cheap beer then, anyway.

I managed to dredge up a video of one of the performances I did at a comedy club here in Portland. Not exactly A-list material, for sure – but I had a lot of fun doing it. Ironically, almost all of the content in Laughingstock that was based on my first-hand experience got cut for the sake of brevity. Most of this was in the form of Chuck and Duckie’s early stage experiences at a rickets telethon and the open mic for “Night Yuks.”

While I may not have wound up with a Netflix comedy special, and most likely won’t have a bestseller on my hands, I sure had a lot of fun researching and writing it; I hope you will enjoy reading it!

*Read this to get the reference

Countdown to Publication

Published by Crawford on March 24, 2024

Counting down now – just seven days until the release of Laughingstock. For once, I’m not spending the weekend re-reading a hard-copy proof, so I thought I’d give a quick update/preview.

For the last four weeks, I’d been following pretty much the same routine: receive a copy of the proof from KDP on Friday, spend Friday night, all of Saturday and Sunday morning reviewing the MS for issues, and entering the changes on Sunday afternoon. This would allow just enough time to order a new proof in time for it to arrive the following Friday.

Most of the changes were for clarity: avoiding repeated words or finding more elegant ways of expressing ideas. However, I did (and continue to) find plenty of typos. This chafed my ass worse than snowpants with the seat cut out, since I paid both an editor and a proofreader to review the text. They both totally phoned it in, and I will not be working with either again. The kicker is that the editor I’d really wanted to work with originally contacted me several weeks ago to let me know that she was freelancing again. So it goes…

I’ve been trying to front-load my promotional efforts more than I have in the past. I’ve been trying to get some advance readers to generate early reviews. I’ve used the traditional method of pestering friends, family members and my not-particularly-extensive email list to read and review Advance Reader Copies (ARCs).

I’ve also been using a service called BookSirens. This is a service that provides ARCs to readers for free, with the notion that they will leave reviews for the books they have read. It’s free for the readers, and fairly reasonable for authors. Setup fee is $10, and for each reader who downloads a copy, the author is charged $2. So, for $20 you could end up getting 10 reviews. Compare that to sending out hard copies and badgering your friends and family to actually read it and provide a review. So, far, I’ve gotten three four-star or higher reviews. A pretty good deal, overall.

I’m also getting ready for an Amazon advertising blitz – provided I have any money left over after the tax bill is due. I’m brushing off the painfully-won knowledge of this incredibly complex advertising platform to boost sales as soon as it’s available. Which, by the way, it will be on

Sunday, March 31 – Laughingstock Release Date!

I’m also thinking about a promotional “launch” a few weeks after the official publication date. I’ll be running promos on BookBub at least, and maybe one or two other platforms. (PRO TIP: I’ll be dropping the price of the Laughingstock ebook to $0.99 for about a week starting ~April 15.)

I’m sure there will be other frantic, last-minute, chicken-with-its-head-cut-off activity in the next week as well. I’ll be sure to let you know all about it soon! In the meantime, I’ve still tried to keep producing words with my serial Dungeon & Dragon – be sure to check it out.

Goin’ APE Over a New Title Release

Published by Crawford on March 13, 2024

Getting closer to the publication date for Laughingstock – March 31, so mark your calendars! At this point, I figured I had it knocked – the manuscript had been edited and proofread, the cover design approved, all the big pieces. I figured that by now, everything would be hunky-dory.

Nope.

For starters, I keep finding issues in the text. The photo above are the corrections for the seventh proof version. Granted that most of those post-its and flags are for minor “this could read better” tweaks, but there are typos as well. Some of them might have gone in after the proofreader had finished reviewing – but then again, they might not. As for the “this could read better” items, well, isn’t that what an editor is supposed to do?

Ah well, so be it. I guess there’s a vein of perfectionism in anyone who is creative. Even if they’re really lazy like me.

Another reason for my crabbiness is that (picayune edits aside), I am done with the fun part of being an APE, and now have to deal with the less pleasant aspects of self-publishing.

“APE” describes the three main roles that a self-published author has: author, publisher and entrepreneur. The author part is what it’s all about. It’s fun. It’s why we’re in it in the first place. The magic of world-creation, the joy of creating a character and seeing them do things you had no idea they were capable of – that’s cool. You write something that you think is cool and that you want to share with other people, in the hope that they can find enjoyment in it, too.

But before that can happen, you have to engage in the P and the E parts of the APE.

The publishing bit is complicated but formulaic. Once you’ve figured out the mechanics of the process, it’s relatively straightforward. At least I think so, but I have a technical education and so complicated (but repeatable) mechanisms aren’t too difficult for me. I can see how this would drive other people bonkers, though.

What really grabs me by the boo-boo is the E – entrepreneurship. In other words, SALES. I’ve bitched about this before, and will undoubtedly do so at great length after the 31st. I’m certain that there are people who despise the publishing aspect who are relatively OK with the sales schmoozing. (Note I don’t say they like it. I’ve never met a self-published author who really likes the sales part.)

As far as sales schmoozing goes, I’m terrible at it. I’m a self-important jerk with no patience. Here’s how a typical exchange goes (at least in my mind):

ME: I think you would benefit from this product or service, and should consider purchasing it.

POTENTIAL CUSTOMER: Well, I don’t know…

ME: Well screw you, ya blithering idiot!

So, no, not really good at sales – my SubGenius forbears would be disappointed. So be it. I’m going to have to suck it up and try it again. I’ve already started greasing the skids with advertising to be ready to roll when the 31st rolls around.

But enough of that for now – I have Proof #8 to review!