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Category: whining

In Today’s Publishing Environment?

I was reminded recently about how I came to the decision to self-publish Jackrabbit. Basically, I didn’t want to beat my head against the wall trying to go the traditional publishing route. It was summed up pretty well in a recent episode of the Simpsons (S30E05; yeah, I’m a huge Simpsons geek). I the episode, a salesman is trying to sell Homer on the merits of a self-driving car:

Salesman: Yeah, you’re free to do whatever you like, Homer.

Homer: Can I text while it’s driving?

Salesman: You can write a novel while you’re driving.

Homer: Whoa, whoa, whoa, whoa! In today’s publishing environment?

The Simpsons, “Baby You Can’t Drive My Car”

I laughed my ass off at that line, and had to explain to my wife why I thought it was so funny: because today’s publishing environment sucks.

Shortly after the first draft, I made a semi-concerted effort to find an agent to sell the manuscript. I quickly ran up against two obstacles: the query letter, and the literary agents themselves.

The query letter is the letter you send to a prospective agent to get them interested in flogging your book to a publisher. Apparently, they get a ton of these things a day, and you really have to put together something compelling to get them to read past the first sentence or two.

In fact, I found a website run by an agent that does nothing but critique people’s query letters. However, in order to get your query letter considered for a crit on the site, there were a whole buncha hoops you had to jump through first. So, in order to supplicate an agent to get help so you could supplicate another agent, you had to write and re-write. Good practice, but the whole process was too “meta” for me. My interest in this fizzled quickly.

The thing that put the nail in the coffin was when I actually met a couple of literary agents. I’ll tread softly here, since it would be counterproductive to alienate some of the parties involved.

There is a fairly prominent writers group in the area, that hosts an annual conference here in town. The admission price is pretty steep, but if you volunteer to work there, they’ll knock 50% off the price. Being a cheapskate, I went the volunteer route. The only drawback was that I had to work four hours a day as part of the commitment.

It became pretty obvious to me that one of the main focuses of the convention – if not THE main focus – was the paid pitches. For twenty-five bucks, you got eight (8) minutes of face time with an agent to pitch your book or screenplay. There was an extensive catalog of agents, and you could pick ones that repped your genre, etc. This went on all day long throughout the conference. Then every ten minutes, they would usher a herd of would-be authors into the same room they used for the lunches, you would find your agent’s table, and give your pitch.

At that point, I did not have a whole lot of extra cash to throw around, so I was reluctant to spend more money than I already had. Still, it seemed like a good thing to at least try, so I found an agent who seemed like a likely bet (repped crime fiction, specifically), signed up and waited my turn.

In the meantime, there were other sessions where people would help you refine your pitch I went to a couple of these, and came up with what I thought was a pretty good pitch. (It ended up being the basis for the blurb for Jackrabbit, actually.) So I was psyched to go and pitch my book, as any agent who was worth half a damn would immediately recognize my brilliance and the book’s sales potential and sign me on the spot.

So I rolled in and gave my pitch, and the agent responded by saying, “Why should I care about John Dillinger? He was a killer.”

Huh?

I was so blown out by this response, that I really didn’t know what to say. I think we ended up arguing for the rest of the eight minutes, although the details are still hazy. I just remember leaving the session in a stuttering rage.

It was one of those situations where you come up with the perfect response ages after it’s too late to employ it. And the more I thought about it, the angrier I got. My response was, basically: “Yeah, people hate reading about killers and criminals. That’s why the bookstore shelves are crammed with bios of Mother Teresa and Albert Schweizer! Not a single book about Jeffrey Dahmer or John Wayne Gacy to be found!”

I mean, this person was an agent that allegedly repped crime books; she should know good and damn well that murderers sell, big time. This realization made me even angrier – she had gotten me with a “gotcha” question that was completely counterproductive. Fuck that noise! I was paying for her time to the tune of $150/hour. I should not have been treated like I was a student at an MFA crit. If she wasn’t interested in representing that book, she should have at least had the professionalism to say so, and perhaps recommended me to another agent who knew that killers sold books.

Also, Dillinger was never convicted of murder. Accused, yes – but not convicted.

Anyway, that episode pretty much poured piss on the last ember of my desire to pursue a traditional publishing route. Perhaps it was for the best, although I sometimes have to forcibly remind myself of that when I’m going through the promotional paces required get a self-published book in front of readers’ noses. Then again, if it means I don’t have to deal with literary agents, it’s probably worth it.

READ a Book!

As part of my initial book promotion, I’m picking the low-hanging fruit that all self-published authors lean on: family and friends. I’ve even gotten the word out at work, which I was initially reluctant to do. I try to keep a fairly distinct boundary between my work and personal life. However, in this case I figured what the heck, and copped to having written a novel. I figured that it might sell a few more copies, and that Jackrabbit was straightforward enough that any co-workers who read it wouldn’t end up thinking I was any weirder than they’d already sussed out.

One interesting thing that happened was that several of them asked me if I was planning to create an audio version of the book. My initial (internal) response was “Christ, no! I’ve already spent enough time and money getting out the print/eBook version!” Then I thought that I might as well look into what would be involved in actually getting an audiobook version produced. I found a service called ACX that essentially functions as an audiobook Reedsy, and allows authors to audition and hire voice talent (“producers”) to create audiobooks from their print books.

It seemed like the going rate for a finished product was ~$225/hour. I did a back of the envelope calculation, and figured that it would run me over $2,800 to get a finished version. Whew! At this point, I’m trying to make money with this thing, not spend more.

Then I thought I could do it myself. I’ve got a pretty decent voice and some alright audio equipment that I’ve used for a political podcast I used to/sometimes still run. Then I remembered that the reason why I don’t really do the podcast anymore is that producing the episodes was a monster time-suck and also very frustrating. My wife always knew when I was working on an episode by the screamed profanities coming from the basement.

So my verdict on creating an audiobook ended up being, “Christ, no! I’ve already spent enough time and money getting out the print/eBook version!”

Then I started thinking about the people who had asked me about the audiobook. They seemed genuinely interested in knowing what I had written, but entirely unwilling to actually read in order to satisfy their curiosity. I work in a profession that attracts many talented people who are also a little OCD and monomaniacal with respect to their jobs. Also, a lot of them have their own side hustles going and not a lot of extra time to just seat and read a book.

I thought that this is sad. I mean, you do whatever floats your boat, of course. But I have to read, even just a few pages, every day. Usually it’s more than that, and I usually have at least two or three books going at any given time. The thought that someone would be too busy to be able to read text/printed words stuck be as being a little sad, and a little emblematic of the dysfunctional times in which we live. (I hope you noticed how I didn’t end that sentence with a preposition.)

Absolutely Free

AS part of the Amazon KDP promotion hoo-ha I agreed to, I can give away free copies of the eBook of Jackrabbit. This will run the last three days in July:

Monday, July 29 – Wednesday, July 31

Just go to the Amazon eBook page and download the eBook por nada any time during these 3 days. Enjoy! (And a good review on Amazon would be appreciated as well…)

An ISBN of My Own

Or, actually, ten ISBNs plus a bar code, all for the low, low price of three hundred and twenty bucks.

As a wanna-be author, I had always wanted an ISBN of my own. As a soon-to-be self-published author, I found out just how much of a scam the ISBN system is.

First, ISBN stands for International Books Standard Number. It is meant to be a unique identifier for each published edition of a commercial work. An e-book, a paperback and a hardcover of the same book will each have a different ISBN.

In the U.S., ISBNs are doled out by a company called Bowker. Of course, there is a cost, and as I found out, the pricing follows a very curious economy of scale:

Got that? One ISBN costs $125. However, 1000 ISBNs costs $1500, for a unit price of $1.50. How can such a discount occur? Because they’re just fuckin’ numbers!

Bowker’s got a monopoly on this market and they squeeze ’til we turn purple. It’s a scam, man. Sure, for a big publishing company, shelling out for tens of thousands of ISBNs at a buck or so a pop is chump change. But for struggling self-publishing authors, it feels like we are being taken advantage of. (Yeah, I ended that sentence with a preposition. It’s idiomatic, plus I’m in a pissy mood.)

Of course, there are alternatives, but they kinda suck. First, you can just go without an ISBN, but that severely limits the author’s ability to sell the book. Also, if you’re going to publish through Amazon/KDP, they will kindly provide you with an ISBN free of charge. Of course, Amazon didn’t get to be the behemoth it is by giving stuff away, so you can bet that there are strings attached to their “free” ISBN. Basically, if you accept their generosity, you are pretty much restricted to selling your book through their channels.

So in the end, I ponied up the money for 10 ISBNs plus a barcode (another Bowker scam), even though I really only need two or three ISBNs for Jackrabbit. Guess I’d better keep writing!

Easy Reedsy

Throughout the process of preparing Jackrabbit to go to print, I have been availing myself of an online service called Reedsy. I initially used the service to find someone to edit the manuscript. I ended up engaging the services of an editor named Jennifer Huston of White Dog Editorial Services. She was great to work with, and incredibly thorough. She lives in the Chicago area, and was able to correct some of my geographical errors, as well as many others.

Of course, this kind of quality does cost some coin. Between the editing and the cost of the cover art, I had pretty much blown my production budget for this project. I was concerned about how I was going to typeset the book, as I knew I was going to have to do it myself. I had head any number of sources say that MS Word was a bad choice. Adobe InDesign seems to be an industry standard, but is fairly expensive. I did shell out twenty-five bucks for a discontinued publishing application called Serif Page Plus. It looks pretty good, but I didn’t really want to take the time to master a new software package.

Then I noticed than Reedsy offers a typesetting called Reedsy Book Editor. I was a bit skeptical at first, but what the heck – the price was right ($0). Besides, Reedsy had gotten their vig from my transaction with the editor, so I figured it was the least they could do.

Color me impressed, friends! After a few minor initial hiccups (i.e. user errors), I was able to upload my Word file and the Reedsy Book Editor cranked out a typeset version in about five minutes. Super-duper-cool! Now I have to read through the bastard one more time and make sure there are no proofreading errors. Fun ahoy!

Into the Belly of the Beast

I took the plunge and signed up for my Amazon KDP account in order to start the process of publishing Jackrabbit. Big sigh. I jumped on the Amazon bandwagon back in the early 90’s because I’m a book nerd, and they were a cool online book store. Now they’re a behemoth that prys into way too many aspects of our lives. Yet I swallow my reservations and sign on, since it’s pretty much the only way to go for self-published authors. I hadda give them my damn bank account information! If I had more than eight bucks in it right now, I’d be worried.

I’d Rather Be Writing

Instead, however, I’m working on this bloodydamn website. Oh well. it’s gotta happen if I want this book to see the light of day, so to speak. Blew my budget on getting the MS edited by someone who knows what they’re doing, so I can’t afford to pay someone to put this site together. Oh well, that’s rock ‘n’ roll, baby.

Welcome to Sweet Weasel Words

Welcome to Sweet Weasel Words, home of author Crawford Smith.

There’s excitement at Sweet Weasel Words World Headquarters over the upcoming release of Laughingstock (coming March 31, 2024).

In this darkly comic (and comedic) novel, comedian Duckie Dunne hits the road when his original partner mysteriously disappears.

Laughingstock
Pre-order on Amazon

See the Laughingstock page for more details.


Still available is the fascinating Jackrabbit. This is a historical crime novel about the latter career of Depression-era gangster John Dillinger. This criminal’s life was indeed stranger than fiction – so much so that I had to focus on only the last five months of it to keep from overwhelming myself and the reader. Check out the Jackrabbit page for details.